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Sunday, August 1, 2010

The Story Behind the Famous Brand Louis Vuitton

Today's world is a business world.Businessman's brand awareness is

very strong because it is difficult thing for them to keep alive in the

comparative market.It is dream for them to own a good brand and keep the

brand survival for a long time.In fact,most company short of the brand

awareness because they have a wrong concept about the publicity.Some of the

company think that just public their products they can get the expectation

but the results always make them fell disapointed.Most company short of the

knowledge related on his products,so it is impossible for them to create a

brand.
We can get some experiences from the development of louis

vuitton.Certainly,the lengend of lv also tell us a story about that it is a

very difficult thing for people to create a brand.
Louis vuitton was born in a small village of Paris in 1817 whose father is a

miller.In his childhood,he followed his father to be a carpenter and do a lot

of woodwork which gained a lot of knowledge about the charaters of wood.The

experience help louis vuttion mastered the necessary technology of suitcase

manufacture.He came to Paris and found a job which related to pack

bags.During this period,he mastered the details how to make the bags hard and

light and keep the items inside can't be damaged untill he has the ability to

open his own shop.After a short time,he has become the leader of bags

industry because he really understand cases.
After the creation of the brand,it is a important thing how to inherit the

brand.When louis vuttion was a child,he has the idea how to inherit his brand

for a long time.But there are no history reference shown that why he has the

thought.But when he start his brand,his always use his won name as the the

brand of cases.The regulation in his family:louis must include in the

girls'name and Louie must include in the boy's name.After one hundred year

old,the regulation still keeping untill now.Today you can see the his name

almost in the any handbag.

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