Today's world is a business world.Businessman's brand awareness is
very strong because it is difficult thing for them to keep alive in the
comparative market.It is dream for them to own a good brand and keep the
brand survival for a long time.In fact,most company short of the brand
awareness because they have a wrong concept about the publicity.Some of the
company think that just public their products they can get the expectation
but the results always make them fell disapointed.Most company short of the
knowledge related on his products,so it is impossible for them to create a
brand.
We can get some experiences from the development of louis
vuitton.Certainly,the lengend of lv also tell us a story about that it is a
very difficult thing for people to create a brand.
Louis vuitton was born in a small village of Paris in 1817 whose father is a
miller.In his childhood,he followed his father to be a carpenter and do a lot
of woodwork which gained a lot of knowledge about the charaters of wood.The
experience help louis vuttion mastered the necessary technology of suitcase
manufacture.He came to Paris and found a job which related to pack
bags.During this period,he mastered the details how to make the bags hard and
light and keep the items inside can't be damaged untill he has the ability to
open his own shop.After a short time,he has become the leader of bags
industry because he really understand cases.
After the creation of the brand,it is a important thing how to inherit the
brand.When louis vuttion was a child,he has the idea how to inherit his brand
for a long time.But there are no history reference shown that why he has the
thought.But when he start his brand,his always use his won name as the the
brand of cases.The regulation in his family:louis must include in the
girls'name and Louie must include in the boy's name.After one hundred year
old,the regulation still keeping untill now.Today you can see the his name
almost in the any handbag.
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