Some History and Background on Gucci

In the beginning of twenties century,Gucci opened his own shop which

sell high level of travel accessories and Horse Racing after a long travel in

Paris and London.He sold the exquisite leather items which made by the local

crafts decorated with the logo Gucci on it.Only a few years developemt,this

shop attracted a large amount of customers who have the deep backgrounds.The

successful for the shop encouraged Gucci opened his first branch shop in

Roman.The end of World War Two,Gucci designed a series of handbags which used

bamboo to replace leather.The design gained a successful achievement at that

time.Until now the design was regarded as the classical design.With the

development of the society,the company used green and red stripe to be the

accessories which become the another design logo of Gucci.
In 1953,the reputation of Gucci have been populared all the world.The branch

company in New York represented the first step of Guccci company towards the

whole world.Untill the 60s,you can see the branch companies in London,Paris

and Florida which represented the domination in the Italy.
In 1970,the brand strategy started from Italy to the the Far East,you can see

the franchise house in Hongkong and Tokyo.In the early years of 80s,the

leadership of the company was took over by Maurizio Gucci,at that time,the

internal disturbance of the company influenced the development of the whole

company.The brand images of gucci started to involve in a low situation.The

change appeared in 1990 when the Americans joined in the company and become

the chief inspector of women clothes.The revolutionary change started from

that time.