Omega is the first watch brand which be pushed out into the international market and is also the pioneer of large advertisement plan.The avertisement history have well-known reptutation with the history of the brand,Until now,the surperstar as the spokesman had been known by the people all the world.At the beginnig time of the devolopment of the brand,the advertisement concentrate on the word introduction and the huge success in the Paris World Expo 1990.
From 1990,the company invited the famous designers and painters to pass the company's concept with pictures which included the famous scanning painter,the designer Leonetto Capptello and René Gruau.From that time,all the advertisement was leaded by information.From the aspect of sports,fashion and history to show the excellent tradition and special design which good at using the same information skill.From the year of 1927 to the year of 1948,almost every advertisement had a same slogan-Omega,the right timefor life.
In the twenties,the catalogue of the products started to use women model to emphasize the charaters of women.In the year of 1948,the company started to celabrate the 100th Anniversary with a worldwide advertisement concept to step into the market.In order to match with this top,the company creat a uniform international advertisement topic and used in the different country.
In the years of 90s.the advertisement strategy become change.Every image ambassador had a special skills in the their field.Not only confidence with themself,but also be confident with the careers.They had a special eyesights in the field of watches.The same point is that they choose Omega as their best choice.
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