Electronic reading has become an important application of the mobile internet. The increasing e-reading craze also draws the attention of operators. In order to expand the digital reading market channel, the operators begin to cooperate with the media and newspaper, sign a contract with publishing group and get customization with the device manufacturers.
Especially when the 3G technology is put into business, more and more news and information come to be with digital terminals including the TV mobile phones, e-book, tablet, mp4 player and PDA.
Reading is always one of the people's habits. The only difference is that the platform is changing constantly. People are eager for reading all the time. The endless new media is changing the people's reading habit.
It's reported that the two new Kindle E-book readers launched by Amazon last week have been sold out. According to the statistics of the research company Susquehanna Financial Group, Amazon has sold out 3 million Kindle since the first generation Kindle published in November, 2007.
As the digital reading is increasingly popular, the habit changes very fast. In 2009, Amazon Kindle was the hottest digital reader. The iPad published for only 4 months has been sold out about 3.27 million and turns to be the new favorite in the digital reading world.
The upgrading of the terminal is speeded up in the mobile times. The one which is more portable to readers will better meet the needs of the readers. The change of the reading habit begins to create more business opportunities for the telecom operators.
At present, the number of the mobile phone users in China is more than 0.8 billion. And the mobile reading users enjoy a population of 0.149 billion. And it's still on the rise. By the end of 2005, the population of mobile newspaper users is only 1 million.
For the operators, it's crucial to maintain the large quantity of users and turn them to e-book paying customers. At present, the operator's digital reading mainly concentrates on the single mobile newspaper business. Many of the mobile newspaper users are not initiative subscribers.
Digital reading doesn't only mean the mobile newspaper. The operators should gain the strong book resources. That's why the China Telecom is seeking the business opportunities with the State Press and Publication Administration. On the condition that copyright risk is eliminated, it's important to get more publications than the competitors.
The cooperation can open up a new territory for the operators. After all, the digital reading is not only confined to mobile newspaper. It should be more informative. With the help of the mobile internet, more information will be transmitted to the readers by the means of text, sound and video.
The digital reading types can be realized by mobile media in increasing modes including mobile newspaper, mobile TV, mobile blog and mobile internet. The operators can only avoid being the single channel by combining large quantity of mobile internet applications. And then it can get the control of the digital reading industry chain.
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