Sears Optical, used to be a part of Licensed Brands unit within Cole National Corporation, was merged by Luxottica, the Milan-based world's largest optical eyewear manufacturer. Sears Optical has a history of about 50 years since its first store was opened in Kansas City. Now operating as a subsidiary of Luxottica, Sears Optical owns about 850 optical stores in USA and Canada. Some of the Sears Optical stores are inside the Sears, while the other can be found in many neighborhood shopping malls.
Sears Optical, when in CNC's hand, was inclined to target its customers on moderate income consumers, Sears Optical mainly offered private label frames and fittings were done in the centralized laboratories to save cost, thus providing very affordable prices to clients. After being merged and integrated by Luxottica, the business models and customers structures are pretty the same as before.
Next door to the most of the Sears Optical stores, you may find an eye doctor who can have your eyes checked up, which makes the customer visiting and buying eyeglasses from Sears Optical easier. Sears Optical offers perfect customer service through the years. It has the policy of 90-day unconditional full-refund return or exchange. Sears Optical also provides a 50% one-year replacement discount for the same or equivalent pair of eyeglasses, which lures many repeat customers. Other minor service includes the cleaning and frame adjustments which are all free and complimentary in Sears Optical stores.
The vision of Sears Optical is to help people see better and look great at affordable cost.
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